Last edited by Zuluzragore
Saturday, May 2, 2020 | History

5 edition of Celebrity Sell found in the catalog.

Celebrity Sell

Celebrity Sell

star endorsements in the classic age of advertising.

by

  • 220 Want to read
  • 14 Currently reading

Published by Prion in London .
Written in English


About the Edition

Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping baskets than a recommendation from a familiar, friendly face. As faces didn"t come any more familiar than the stars of the screen, thecelebrity sell was born.

Edition Notes

General (US: Trade).

SeriesPrion postcard book
The Physical Object
Pagination[33]leaves :
Number of Pages33
ID Numbers
Open LibraryOL22052139M
ISBN 101853754447
OCLC/WorldCa58853835


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celebrity as their emotional outlets (Holt and Thompson ). Identification refers to the need to construct or enhance one’s identities and values through the celebrity, who often carries and.

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Many quotes are registered trademarks. You cannot use someone else's ebook in such a way as to confuse a ebook number of consumers as to source or sponsorship or control of your products.

For example, you cannot put JUST DO IT. NIKE on T-shirts for sale without permission - people will think Nike licensed you and you will be subject.